Trust Marketing & Communications Lead
About This Role
Trust Marketing and Communication Lead
Reports to: Trust Business Manager
Lead: Marketing Team across the Trust
Pay: (Scale 25-28) 43,143 – 46,326
Primary Purpose: To lead on the development, coordination, and delivery of our marketing strategy for the trust, ensuring it aligns with organisational aims and the distinctive identities of each college. Work collaboratively with internal and external stakeholders to review progress, share insights, and collectively refine marketing initiatives for maximum impact across all channels.
We are seeking a curious and strategic Marketing & Communications Lead to develop and implement a comprehensive marketing strategy across the Trust, enhancing visibility, identity, and community engagement.
This role offers a creative and strategic professional the chance to oversee an expanding marketing function and contribute meaningfully to improving educational decisions and outcomes for young people.
About the Role…As the Marketing & Communications Lead, you will:
Lead and develop the marketing and communications function across all BFMAT colleges.
Design, deliver, and evaluate Trust wide and college specific marketing strategies.
Strengthen and evolve the distinct identities of each college while aligning them to the Trust’s overall vision and values.
Oversee campaigns, digital content, brand management, and external communications across multiple channels.
Use insight, data, and feedback to inform decision making and continuously improve impact.
Collaborate with senior leaders, staff teams, students, and external partners to ensure a consistent and high quality approach to marketing and communications.
About You…We are looking for someone who can demonstrate:
· Demonstrate alignment with our trust's leadership behaviours and attributes, consistently embodying these values in your approach to marketing and communications.
· Proven experience in marketing, communications, or brand development.
· The ability to lead, coach, and develop a team creating an environment that encourages creativity, collaboration, and continuous improvement.
· Strong digital, analytical, and project management skills.
· A strategic mindset with the confidence to innovate and drive change.